VP of Sales
US Wide
You’ve already proved you can grow revenue. You’ve built teams, closed enterprise deals, coached people, and stayed close enough to the market to know when the strategy needs changing. You’re comfortable in the boardroom, but you’re just as happy getting into the detail when a deal needs help or the team needs direction.
Now you want something you can really shape. A business where you can own the revenue engine, build the sales structure properly, and influence decisions beyond just the next quarter. You want the space to create a high-performing team, sharpen the GTM approach, and see your decisions show up directly in growth.
This VP of Sales role puts you right in the middle of an ambitious scale-up story. The business is using AI to rethink how physical systems are engineered, from design and development through to manufacturing and operations. With a target of reaching $5m in revenue by the end of 2027, you’ll play a huge part in how the commercial organisation gets there, from building the team to shaping strategy and creating the foundations for serious scale.
Who’s it for and what’s in it for you?
Our client is the provider of an innovative, AI-powered next generation change management solution for mechanical engineering teams. Designed to streamline workflows, enhance collaboration, and?provide?unique insights across CAD models; so, teams can review, comment, and track design revisions more quickly and securely.
As for working there, one of the biggest pulls is the opportunity to get in there early and really make an impact in?a?new?territory. Benefits-wise, they also offer a generous package, that includes things like stock options, medical insurance, and a generous bonus scheme. As this is their first US sales hire, you can also work from?practically anywhere?in the country, and?they’re?open to flexibility here.
What will your day to day look like?
You’ll take ownership of the US sales strategy, building a repeatable revenue engine for an AI software business selling into engineering, manufacturing and industrial markets.
- Build and execute the US sales strategy across mid-market and enterprise customers
- Own the full sales cycle from pipeline generation through to close
- Personally lead high-value enterprise deals with engineering, product and operations stakeholders
- Develop messaging around customer pain points such as design reviews, DFM and change management
- Create scalable sales processes, KPIs, forecasting and pipeline management
- Improve win rates, pipeline generation and sales conversion
- Coach and develop the existing sales team
- Make decisions on future hiring, team structure and sales capacity
- Work closely with marketing on demand generation and positioning
- Share customer feedback with product and technical teams to influence roadmap direction
- Represent the business at industry events, conferences and customer meetings
You’ll play a key role in turning early US traction into predictable growth, building the sales structure, team and customer base needed to scale.
This role will suit you if you…
- Have 7–10+ years’ B2B SaaS sales experience, including sales leadership
- Have closed complex enterprise deals with $50k–$250k+ ARR values
- Have a proven track record of scaling a start-up business from sub-$1M in revenue through rapid, exponential growth.
- Understand engineering, manufacturing or industrial customers
- Can sell to technical stakeholders across engineering, product and operations
- Have experience building sales processes in an early-stage or scaling startup
- Can operate strategically while staying hands-on in deals
- Bring a player-coach approach to team leadership
- Are confident building pipeline, forecasting and repeatable sales motions
- Communicate clearly with senior stakeholders, customers and internal teams
- Ideally understand CAD, PLM or engineering workflows
- Ideally have experience selling AI, deep tech, developer tools or engineering software
- Are motivated by ownership, equity and building something from an early stage
Think this could be your next role?
Then we’d love to hear from you! If you’re interested in applying or would like to see the full job description for this role, please get in touch with Andy on andy.martin@fmctalent.com
The fine print
Reference number: 22231
Temporary or Permanent: Permanent
FMC contact for this role: Andy Martin
