Head of Marketing

As Head of Marketing, you'll take ownership of two major transformation projects – a CRM consolidation and a website redesign to create a more consistent look and feel to make cross-selling simpler. You'll lead a high-performing team while working closely with senior stakeholders across the business. You'll use data and market insight to guide decisions, develop compelling campaigns, and ensure marketing plays a central role in achieving the company's long-term ambitions. 

This is a role for someone who enjoys thinking strategically but isn't afraid to get involved when needed. If you're looking for greater influence, the opportunity to build something, and the chance to leave your mark on a growing business, this could be exactly what you're looking for. 

 
Who’s it for and what’s in it for you? 
An established player in the construction and facilities management sector, our client supports customers across the entire building lifecycle with?cutting-edge?technology solutions - including CMMS and design tools to name a few.? 

Being an established business. they’re?now accelerating towards further growth as they look to pivot a select?portion?of their portfolio to SaaS.? 


What will your day to day look like? 
You’ll take ownership of the global marketing strategy, shaping how the business positions itself, its brands and its products across multiple markets. 

• Lead transformation projects such as website refreshes, CRM improvements or digital initiatives 
• Own marketing governance and ensure brand guidelines are followed across the group 
• Lead the group marketing function and set the direction for global marketing activity 
• Build and deliver brand, product positioning and marketing strategies across the organisation 
• Provide guidance to regional teams to ensure activity is aligned and consistent 
• Manage marketing budgets and allocate spend effectively 
• Lead digital strategy across websites, digital channels and online marketplace activity 
• Support investor relations, PR activity, agency relationships and key company updates 
• Analyse market, customer and campaign data to improve performance 
• Measure marketing activity against ROI, KPIs and wider business goals 
• Work closely with senior stakeholders across sales, product, leadership and regional teams 
• Identify trends, insights and opportunities to improve brand awareness and commercial impact 

You’ll have the opportunity to build a marketing function with real influence, creating the structure, strategy and governance needed to support the next stage of growth. 


This role will suit you if you… 

• Have experience delivering marketing transformation projects, such as CRM or website refreshes 
• Have senior-level experience across strategic marketing, branding and product positioning 
• Have built or developed a marketing function within a complex or multi-region business 
• Bring a strong commercial mindset and understand how marketing supports business growth 
• Can work cross-functionally with sales, product, leadership and regional teams 
• Are confident using customer, market and campaign data to guide decisions 
• Can manage stakeholders at leadership level and present ideas clearly 
• Are a creative thinker who can also be hands-on when needed 
• Have strong communication, copywriting and content judgement 
• Can manage agencies and external partners effectively 
• Are resilient, diplomatic and confident leading change 
• Ideally have experience in software, technology or SaaS environments 
• Hold a marketing qualification, degree or equivalent professional experience 

Think this could be your next role? 
Then we’d love to hear from you! If you’re interested in applying or would like to see the full job description for this role, please get in touch with Joe on joe.coleman@fmctalent.com 


The fine print 
Reference number: 22710 
Temporary or Permanent: Permanent 
FMC contact for this role: Joe Coleman