Director of Sales (Coils)

As Director of Sales, you’ll lead the sales strategy across engineered heating, cooling and refrigeration solutions, building strong customer relationships while guiding the team towards sustainable revenue growth. You’ll bring a clear commercial view, strong market awareness and the confidence to influence decisions at senior level. 

This is a role for someone who enjoys combining leadership with hands-on commercial thinking. If you want real ownership of the growth strategy, the chance to shape how the business sells, and the freedom to make decisions that have a visible impact, this could be a strong next step. 

 
Who’s it for and what’s in it for you? 
Our client specialises in the design and production of engineered heating, cooling and refrigeration systems. Operating through several specialised divisions, our client produces custom HVAC and refrigeration equipment used in industries such as food storage, data centres, energy and manufacturing.

With its company’s values of continuous improvement, collaboration and employee empowerment, our client provides the best service to not just its systems but it’s staff. They prove this through fostering a genuinely positive work environment, as well as providing a benefits package designed to improve their people’s work and life. This includes generous PTO, comprehensive health coverage, and 401k matching from day one.
 

What will your day to day look like? 
You’ll lead sales strategy and revenue growth for a specialist coils portfolio, managing customer relationships, developing the sales team and identifying new market opportunities. 

• Develop and execute sales strategies to achieve revenue targets 
• Identify new customers, market segments and growth opportunities 
• Lead, coach and support the sales team to build a high-performance culture 
• Build and maintain strong relationships with existing customers 
• Lead high-level negotiations, long-term contracts and strategic partnerships 
• Monitor market trends, competitor activity and customer feedback 
• Work closely with product, marketing, engineering, production and operations teams 
• Align sales commitments with project delivery and customer requirements 
• Develop sales budgets, forecasts and performance reports 
• Analyse sales data to identify trends and areas for improvement 
• Support product innovation and customisation alongside engineering teams 
• Attend industry events, trade shows and customer meetings when needed 

You’ll play a key role in driving commercial growth, strengthening customer relationships and shaping the future direction of a specialist HVAC and refrigeration product portfolio. 


This role will suit you if you… 

• Have proven experience in sales leadership 
• Understand coils, HVAC, refrigeration or a closely related technical market 
• Have a strong track record of achieving or exceeding sales targets 
• Can build and maintain senior customer relationships 
• Are confident leading negotiations and developing strategic partnerships 
• Know how to motivate, coach and manage a sales team 
• Bring strong commercial judgement and strategic thinking 
• Can use sales data, forecasting tools and market insight to guide decisions 
• Communicate clearly with customers, internal teams and senior stakeholders 
• Are comfortable working with engineering, production and operations teams 
• Have strong computer skills, including Microsoft Excel, Word, Outlook and PowerPoint 
• Hold a degree in Business Administration, Sales, Marketing or a related field 

Think this could be your next role? 
Then we’d love to hear from you! If you’re interested in applying or would like to see the full job description for this role, please get in touch with Alex on alex.baker@fmctalent.com 


The fine print 
Reference number: 22889 
Temporary or Permanent: Permanent 
FMC contact for this role: Alex Baker