Demand Generation Director

What matters now is ownership and influence. The chance to shape demand generation strategy, work closely with senior leadership, and have a clear line between your efforts and business growth. You want visibility, accountability that comes with authority, and the opportunity to help scale a business operating at the forefront of AI and enterprise technology. 

As Demand Generation Director, you'll play a central role in driving growth across the Nordics, building and executing the strategies that generate pipeline and support regional revenue targets. Reporting directly to the COO, you'll work across marketing, sales, and leadership to create a demand engine that delivers measurable results. For someone who enjoys combining commercial thinking, data-driven decision making, and strategic leadership, this is an opportunity to make a significant mark on a growing business. 
 

Who’s it for and what’s in it for you? 

AI that helps people spend less time chasing info and more time solving problems? Sounds great, right? Well that's exactly what our client is creating. By connecting data, systems, and workflows, they help organisations to automate repetitive work, uncover actionable insights, and get things done faster. They're backed by one of the world's largest enterprise software companies too, so are making waves in the industry. 

It's a great place for someone who wants to work with the latest tech, whilst having a serious impact on how work gets done in businesses each and every day. And with a culture that's designed around growth, you'll get ownership, autonomy, and support on your ideas from day one. 
 

What will your day to day look like? 

The key focus of this role is to lead demand generation across Northern Europe, driving revenue-contributing pipeline and aligning regional marketing activity with commercial priorities. As well as:  

• Owning the regional demand generation strategy and pipeline contribution targets 

• Leading marketing and business development teams across net new, install base, channel, and ABM motions 

• Partnering closely with regional MDs, Commercial Directors, Heads of Sales, and CRO leadership 

• Co-defining quarterly territory plans with sales leadership 

• Overseeing regional events, partner marketing programmes, ABM activity, AI-led campaigns, and integrated demand generation 

• Managing the regional marketing budget with full accountability for ROI and performance 

• Tracking and presenting marketing impact across pipeline generation, influenced revenue, campaign efficiency, and sales alignment  

This is a high-impact opportunity to shape marketing strategy across a key European region, lead a regional team, and play a visible role in driving commercial growth across enterprise software markets. 
 

This role will suit you if you… 

• Have 10+ years’ experience in B2B demand generation or field marketing 

• Have worked within enterprise software, SaaS, or complex B2B technology environments 

• Can demonstrate strong pipeline growth across multiple European markets 

• Understand net new acquisition, install base marketing, ABM, and integrated campaign planning 

• Have experience operating across Northern Europe 

• Are confident partnering with senior sales and commercial leaders 

• Are highly data-driven, commercially focused, and comfortable presenting ROI 

• Have experience in sectors such as manufacturing, energy, utilities, transport, construction, engineering, or telecommunications 

• Thrive in a fast-paced, high-growth environment 
   

Think this could be your next role? 

Then we’d love to hear from you! If you’re interested in applying or would like to see the full job description for this role, please get in touch with Alex on alex.baker@fmctalent.com 
 

The fine print 

Reference number: 22347 

Temporary or Permanent: Permanent 

FMC contact for this role: Alex Baker