Demand Gen Manager

As Demand Gen Manager, you’ll own multi-channel campaigns and marketing operations across a growing software business, balancing strategy with hands-on execution. You’ll work across data, systems, content, and performance to build programmes that create demand and help the wider commercial team convert it.

This is a good fit for someone who likes moving quickly, testing ideas, and improving as they go. You’ll have room to influence direction, bring more structure to demand generation, and make the function a bigger part of how the business grows.


Who’s it for and what’s in it for you?
Our client builds tech that helps organisations keep their people safe, healthy and properly supported at work. Their software brings together everything from workplace health and safety to training, compliance and employee records, helping businesses in high-risk industries spend less time on admin and more time looking after their people.
 
Speaking of looking after their people, that's exactly what this company does too. You'll join a rapidly growing team that's full of the best and brightest people in the industry, perfect for someone wanting to make a real impact and grow their career at the same time.


What will your day to day look like?
You’ll own demand generation and marketing operations, building the campaigns, systems and processes that turn audience interest into qualified pipeline.

• Plan and run demand generation campaigns across paid and email channels
• Manage Google Ads and LinkedIn Ads, including budgets, targeting and optimisation
• Build nurture programmes and lifecycle marketing campaigns
• Use HubSpot to manage lead scoring, routing, campaign tracking and data hygiene
• Work with the wider marketing team to match the right content to the right audience
• Use marketing automation and AI tools to improve campaign efficiency
• Manage the marketing technology stack, integrations and tool administration
• Build reporting across the funnel, from website visits through to pipeline
• Define KPIs and track campaign performance, cost per lead, cost per opportunity and ROI
• Own the marketing-to-sales handoff process
• Partner with revenue operations on lead routing, SLAs and CRM alignment
• Keep testing and improving campaigns based on performance data

You’ll play a key role in building a scalable marketing engine, improving campaign performance and helping generate qualified pipeline for a growing B2B SaaS business.


This role will suit you if you…

• Have 5+ years’ experience in demand generation, marketing operations or both
• Have worked in software, SaaS or another technology-led business
• Can plan and execute paid and email campaigns that generate qualified pipeline
• Are confident using HubSpot and/or Salesforce
• Understand lead scoring, lead routing, campaign tracking and data hygiene
• Have experience managing Google Ads and LinkedIn Ads
• Can build attribution models and reporting that links marketing activity to pipeline and revenue
• Are comfortable using AI and automation tools to scale campaigns
• Can manage multiple campaigns and operational projects at once
• Enjoy working in a fast-paced, early-stage environment
• Bring strong analytical skills and a test-and-learn mindset
• Hold a bachelor’s degree

Experience in employee health and safety, compliance, HR technology or a related market would be useful.


Think this could be your next role?
Then we’d love to hear from you! If you’re interested in applying or would like to see the full job description for this role, please get in touch with Sefi on persephone.kennedy@fmctalent.com


The fine print
Reference number: 22768
Temporary or Permanent: Permanent
FMC contact for this role: Persephone Kennedy