Brand Manager
UK Wide
Do you enjoy building campaigns that actually influence commercial growth, working closely with sales and clinical teams, and shaping how healthcare brands are positioned in the market? I’m working with a growing healthcare business looking for a Brand Manager to lead campaigns, product launches, and commercial marketing activity across their healthcare portfolio.
Who’s it for and what’s in it for you?
We've partnered with a digital solution provider seeking energised people to help them tackle the ever-changing demands of the healthcare environment. Their strong heritage - and hefty market share - makes them an exciting place to continue your career in the acute care setting.
As for the benefits, they have a really strong overall package. From the big stuff, like share incentive plans and a healthcare cash plan to cover medical expenses, to the nice-to-haves like long service awards and vouchers every year on your birthday, their benefits are designed with their people at the heart of them.
What will your day to day look like?
Your key focus will be on launching new products into markets and growing brand/product awareness. How you’ll do this?
An average week may look like:
- Developing and measuring the impact of tactical marketing plans and strategies
- Leading the creation of campaign toolkits and messaging for product launches
- Ensuring the brand identity, tone of voice and visual standards are consistent across channels
- Managing the annual marketing calendar
- Understanding customer needs, market changes, competitor activity and trends
- Identifying and flagging opportunities for new market development
You’ll report directly into the Head of Marketing in this role, so you can be sure your work is visible, as well as having your professional development supported by a great mentor.
This role will suit you if you…
- Have a degree in Health, Life Sciences or Business
- Have 5+ years of B2B or B2G marketing experience
- Understand product marketing within the health and/ or care sector
- Can develop and market solution-based brands
- Can develop marketing plans that drive customer lifetime value
- Are willing to travel nationally (Up to 30%)
Think this could be your next role?
Then we’d love to hear from you! If you’re interested in applying or would like to see the full job description for this role, please get in touch with Charlotte Clancy on charlotte.clancy@fmctalent.com
The fine print
Reference number: 22227
Temporary or Permanent: Permanent
FMC contact for this role: Charlotte Clancy
