How is recent investment impacting women's health?

For too long, women's health has almost been seen as a side project; we're now ready for it to take the driving seat.

With the likes of menopause, fertility, periods, and sexual health becoming less taboo, the healthcare industry is starting to invest heavily in initiatives within women's health. One such investment comes from The Gates Foundation, which has promised to invest $2.5 billion into women's health by 2030. Let's look at some of the key trends we've noticed from 2025 so far and how they will impact hiring needs.

Growth of FemTech

There has been a rapid growth in innovative solutions for menstrual health, fertility, menopause care, and other needs within women's health in recent years. Solence, Tempus AI, and The Blue Box Biomedical Solutions are just a few of the up-and-coming companies in women's health that have received significant investment in recent months. The rise of AI has been a major contributing factor in this increased level of investment, with once complicated areas of women's health becoming easier to work with due to the capabilities of AI models in this industry.

This increase in the use of AI has (like most industries) led to an increase in demand for AI-specific skills, but with there currently being a bit of a deficit of talent in this area, it can take a considerable compensation package to guarantee the best AI skills. Keep a lookout for our AI in Medical Technology Report coming out soon which will give a rundown of the salaries for AI roles in the industry.

Expansion of speciality clinics and menopause services

One of the key growth areas in women's health is the introduction of more speciality clinics that are focused on the likes of cardiology, neurology, and orthopaedics tailored for women's health.

More resources have also gone into providing better services around menopause care, including training programmes for supporting those going through menopause at work, as well as ways to provide better overall treatment. There has been an acknowledgement amongst the healthcare industry that more needs to be done to help alleviate symptoms of perimenopause and menopause on both the physical and mental wellbeing of those going through it.

Workplace benefits and initiatives

Investment and improvements in women's health don't just impact the medical tech companies spearheading them. 

In fact, in response to the growing awareness around women's health, companies are starting to introduce initiatives that help to make the workplace more inclusive to their individual needs. From sanitary products being provided within bathrooms to menopause-friendly workplaces and working patterns, more and more is being done to show that companies are taking women's health seriously.

Don't want to be left behind as a company? Start looking into initiatives your team can provide to make your workplace more inclusive and your benefits package more appealing, otherwise you will be at risk of not just missing out on top candidates, but also losing internal talent. This could include some of the initiatives mentioned above, or it could go further and include financial support towards reproductive health or supporting those going through menopause.

What does all this mean for working in the space?

For candidates looking to develop a specialised skillset to be more sought after in the market, focusing on one of these areas will put you in a great position job-wise, whilst also putting you into a very worthwhile career. And as investment continues to increase in these areas, now could be a great chance to move into the industry.

And for those looking to hire people in these areas, whilst you wait for more talent to be actively available you could put focus into finding transferable skills from adjacent markets, such as clinicians with experience in women's health or talent from midwifery roles, and train people on the specifics of women's health.

Interested in discussing more about the future opportunities within the women's health sector? Reach out to me on hannah.cannon@fmctalent.com