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Senior Director of Demand Generation


Mainland Europe

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Do you have significant experience in a similar role? If so then this may be the perfect fit for you. Our client is searching for an individual to fill this position, driving demand for the company’s portfolio and thus having an influential impact. 

The company
Our client offers a comprehensive range of products and services across manufacturing and other aligned industries. 

The role
In this role, you will utilise your knowledge in marketing B2B in high technology and SaaS industries to develop and execute strategic demand generation programs and campaigns to drive customer acquisition, pipeline growth, and revenue generation. 
Other responsibilities include:

  • Lead a team of professionals, providing guidance, mentorship, and support to drive high performance and results 
  • Collaborate with sales, product marketing, and cross-functional marketing teams to develop integrated marketing programs that support sales objectives and drive pipeline growth 
  • Develop compelling campaign messaging, content, and creative assets 
  • Monitor performance and ROI, leveraging data and analytics to continuously optimise and improve effectiveness 
  • Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and vendors 

The requirements

Significant experience (10+ years) in demand generation or related roles, with at least 5 years in a leadership or management position, as well as…

  • Someone with a strong interest in high-tech engineering and production environments  
  • Bachelor’s degree in Marketing, Business, or a related field 
  • Natural problem solver with the ability to adapt and change to accommodate priority projects 
  • Deep understanding of B2B marketing tactics, channels, and best practices 
  • An individual with strong analytical skills and a data-driven mindset 
  • Experience in high technology and SaaS industries 
  • Excellent leadership and communication 

You can be based in the UK or Europe.

Important information
Reference number: 16798
Temporary or Permanent Position: Permanent
FMC Talent contact for this role: Andy Martin (

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