Head of Marketing

 
The company 
FMC Talent has partnered with consultants committed to helping clients in the energy space to realise their full potential. They offer a full spectrum of industry analysis combined with their energy market expertise and use data to provide insights customers can use to set their companies on a trajectory of success. The company not only has ambitions to support its clients to expand but is set to experience an exciting phase of growth. 

The role
The core objective of this role is to continue the development of our client’s brand and presence by generating quality leads and coordinating all activities related to corporate communications and messaging. You will use your seasoned prioritisation skills to balance different workstreams across the full range of marketing, communication, and branding activities. 
Other responsibilities include: 

• Promoting our client's service offerings and product launches 

• Organising speaking opportunities at global conferences 

• Converting market moves into suitable and enticing marketing campaigns 

• Managing and coordinating lead generation campaigns  

• Assisting with name generation in new logos 

• Taking the lead on social engagement strategy, using organic and paid channels  

• Managing and proofing content for our client’s website 

• Conducting competitor research initiatives  

The requirements 
You’ll bring proven hands-on experience in developing and delivering a global product and content marketing strategy, as well as: 

• Bachelor’s degree in a relevant discipline 

• Prior experience working for a software, data, or tech company 

• Ability to interpret and translate technical industry content into succinct and enticing marketing copy, across a variety of formats 

• Proficient in Salesforce and Pardot 

• Proven ability to understand customer workflows  

• Track record of achieving and exceeding revenue goals 

• Capable of collaborating  

• Comfortable working with a high level of independence, integrity, and ethical standards 

• Marketing experience in research or the intellectual services sector 

• Excellent communication skills (both written and verbal) 

• Flexible, adaptable and the drive to go above and beyond  

• Commutable to London, Canary Wharf 3 days per week  

Important information 
Reference number: 14923 
Temporary or Permanent Position: Permanent 
FMC contact for this role: John Hill (john.hill@fmctalent.com)