Global Digital Marketing Manager
UK Wide
Interested in showcasing your marketing expertise to reach business objectives within the medical technology industry? If you are confident in your ability to ensure both internal and external communications align with a company’s vision and mission, then this may be the role for you!
A bit about the company and what they can offer you
Our client is a disruptive player in the rapidly growing surgical robotics space. They produce state-of-the-art robotics for the minimally invasive surgery space that is set to change the face of surgery forever. They have a close-knit and family-orientated culture in the business, so they’re passionate about finding people that will fit in with their mission to make the next generation of surgical robots.
The business offers great benefits to reward your hard work, involving private medical insurance, life insurance 8x basic salary, a generous car allowance and a fantastic pension scheme with substantial employer contributions.
What you’ll be doing
You will be responsible for developing, implementing, and overseeing the company’s online marketing strategy across various digital platforms including social media, email, website and internal and external brand strategy. This role is pivotal in creating and executing campaigns and initiatives to drive brand awareness, website traffic, social media platforms, lead generation and sales, while closely monitoring performance metrics and making data driven adjustments to optimise results.
Your day to day might look a little like this:
- Create comprehensive digital marketing strategies identifying target audiences
- Oversee development and distribution of marketing and educational content for social media, website and email marketing
- Develop and implement a robust brand strategy that reflects the company’s values and supports business growth
- Ensure brand consistency across all touchpoints, including digital platforms, product packaging, and customer communications
- Manage digital marketing initiatives, including SEO, SEM, email campaigns, and social media strategy, to drive brand awareness and lead generation
- Develop stakeholder digital and MarCom strategies specially targeted to surgeons, hospital, staff and patients
A bit about you
Ideally, you’ll be based in the UK.
You’ll have 3+ years of experience in medical device/medical products ideally within marketing; with 5+ years of digital marketing and/or MarCom experience in technology or MedTech fields.
A few other key skills our client is looking for:
- Degree or equivalent in relevant field. MBA preferred
- Significant and proven experience in MedTech branding and marketing communications
- Strategic thinker to create well-thought-out data-driven marketing strategies
- Expertise in various digital marketing tools – analytics, social media, CRM
- Experience in developing and executing branding, initiatives and campaigns without the reliance on 3rd parties
- Able to take complex product and procedure features and benefits and convert them into actionable and clear communications
- Experience with web design and user experience principles
- Medical device/ solutions sales or product management experience is a plus!
Want to hear more?
If this role has sparked your interest, get in touch with Charlotte Clancy (charlotte.clancy@fmctalent.com).
If you want more information on what the core duties are for this role, we can send the job description your way!
A few more details
Reference number: 18789
Temporary or Permanent Position: Permanent
FMC Talent
