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Job titleHead of Product Marketing
Job typeSmart Industry
Salary70,000 - 85,000 GBP
LocationUK Wide
Bonus Package100k total comp
Job description

If you want to be empowered to create and share your marketing vision, then this role could be for you. Our client is looking for a Head of Product Marketing to contribute to the rapid growth of their product portfolio. This role is a brilliant opportunity for someone looking to join a start-up company where everyone rolls up their sleeves and pulls together every day. 

 

The company

Our client provides a cloud-based software platform that enables contractors to store and share data with ease to enable streamlined collaboration and seamless project management for construction projects. They pride themselves on placing the needs of the customer at the heart of their vision and ensuring their solutions remain an efficient, cost-effective, and accessible option within the construction space. 

 

The role

As Head of Product Marketing, you will be responsible for shaping and leading our client’s product and sector campaigns, to generate and support growth as they look to rapidly scale the business. Through targeted product and sector marketing you will grow our client’s pipeline exponentially. Other responsibilities include:

  • Delivering and evaluating multi-channel B2B marketing campaigns to promote our client’s solution  

  • Become a lead voice on marketing activity within each product campaign  

  • Developing plans, devising messaging, running organic and paid social media, content and implementing email marketing campaigns  

  • Creating and distributing multimedia content from videos, sales content, blogs, and longer-form whitepapers 

  • Keeping up to date with the latest innovations and trends in construction technology, new home builders and competitors 

  • Supporting all activity and ensuring the business’ growth strategy is effective and cost-efficient  

  • Effectively report and track campaign performance against KPIs 

  • Working closely within the Product Delivery Group  

 

The requirements

You’ll have solid and proven experience in B2B marketing of a technical product, as well as:

  • Degree educated in a relevant subject 

  • A passion for technology and the environment 

  • A full range of marketing experience, with a track record in delivering B2B product campaigns with tangible results 

  • Proven experience building and executing campaigns across a range of channels 

  • Experience updating web copy or working with web teams 

  • Knowledge and experience in analysis and performance tracking 

  • Strong writing skills, and ability to transform technical information into a compelling story 

  • Experience working with external agencies to plan and deliver product and sector campaign activity 

  • Willingness to work in a fast-paced, changing environment 

  • Able to work on multiple projects at once and manage your time accordingly  

 

Important information

Reference number: 13097 

FMC contact for this role: Hannah Wood (hannah.wood@fmctalent.com)

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    Updated on 2017-08-07T17:04:38+00:00, by Matthew Graham.