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Job titleDemand Generation Lead – Large Accounts
Job typeSmart Industry
Salary80,000 - 100,000 EUR
Bonus Package
Job description

Are you passionate about marketing and technology? Do you have a strong track record in a B2B marketing role? Our client is a leading provider of PLM solutions and is currently looking for an experienced Marketing Manager to implement and execute marketing plans in their portfolio of large accounts.


The company

Our client is the leading PLM solution that creates products for over 4,500+ iconic brands worldwide within fashion, retail, footwear, luxury, and consumer goods companies. They’re a market-leading business that has the highest user adoption rate in the industry. Behind this business are hundreds of experts working across 23 locations globally as well as their customers who drive their technology roadmap and keep their solutions evolving with real-world challenges.


The role

Perfect for someone with a strong track record in B2B Marketing and demand generation, the main focus of this role will be creating, implementing and executing marketing strategies with multiple touchpoints with the aim of accelerating growth within our clients’ large accounts. From planning events to creating campaign concepts, this is a varied role that sits at the very heart of the business and plays a key role in growing the marketing function.

Core responsibilities include:

  • Creating and executing marketing strategies
  • Focusing on demand generation and deal acceleration
  • Planning and delivering events (including lunch/breakfast meetings and webinars) for target accounts
  • Working closely with field marketing teams to engage large accounts
  • Working with the sales team to develop accounts
  • Designing concepts and content to take to market
  • Identifying effective marketing messaging
  • Developing value propositions for marketing collateral
  • Building and tracking metrics to measure business impact
  • Using customer personas to develop messaging for target audiences
  • Managing projects to deliver them on time, in budget, and to the desired quality



You’ll have at least 5 years’ experience in a B2B Marketing role in a technology environment. Other requirements include:

  • Marketing degree or equivalent
  • A strong track record in managing ABM and targeted approaches for strategic accounts
  • High-level knowledge of inbound marketing
  • A strong understanding of marketing automation (Pardot preferred)
  • Experienced with using a CRM system (Salesforce preferred)
  • Detail orientated and focused
  • Able to manage multiple projects autonomously in a fast-paced environment
  • Excellent communication skills (both written and verbal)
  • Able to collaborate with stakeholders at all levels


Please note that this role is home-based so being comfortable with working from home is essential. Some travel will be required.


Important information

Reference number: 11847

FMC contact for this role: Sabrina Anthoney (


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    my new job

    Updated on 2017-08-07T17:04:38+00:00, by Matthew Graham.