Are you passionate about developing high-value content and promoting industry leading products in a dynamic team environment? An innovative software company who specialises in diagnostics software solutions is looking for a Content Marketing Specialist to join their driven marketing team. 

The company 

FMC Smart Industry continue to support world leaders in software who push the boundaries of innovation. We have partnered with a software business who are relentless in their ambition to innovate and provide world class customer support for their clients around the globe. They are a developer of unique diagnostics software solutions which enables partners and customers to safely dispose of, and repurpose, old hardware at an enterprise level.  

They also value a progressive culture where employees can learn and develop in high impact positions whilst working alongside a cutting edge and leading proposition.  

The role 

Our client is looking to add an experienced Content Marketing Specialist to join their already established and driven marketing team. In this role you will be committed to making a powerful impact on the business and the industry through digital product and channel marketing, events, and graphic design. 

Responsibilities include: 

• Creating and maintaining rigorous content schedules  

• Incorporating research and expert interviews into materials  

• Supporting ongoing content optimisation  

• Working to improve the customer and prospect experience of the website 

• Managing company social media feed 

• Helping to maintain and promote a world-class brand 

• Supporting product positioning and messaging 

• Analyzing data and developing reports on content performance  

• Utilizing results to propose and develop new content  

The requirements 

You will have 3-5 years of demonstrated B2B content marketing experience and a record of supporting content campaigns with clear, professional, persuasive materials for technical and non-technical audiences. Other requirements include: 

Requirements: 

• Degree level educated in Marketing, English, Journalism, Communications, or subject related  

• 3-5 years’ experience in content marketing  

• Experience of working in a software or IT services organisation 

• Experience in social media management  

• Able to create engaging copy that varying levels of expertise can understand  

• Ability to give and receive constructive criticism  

• Strong work ethic paired with creative curiosity  

• Passionate about producing high-quality marketing collateral 

• Excellent organizational and time management skills  

• Able to manage and prioritize multiple projects 

• Consistently self-motivated and driven 

• Excellent communication skills (both written and verbal) 

• Google Analytics or metrics tracking experience  

• Ability to work efficiently in both independent and team environments  

Please note candidates will be asked to provide 3+ samples of short and long-form content that you have written. 

Important information 

FMC contact for the role: Liz Rainey (liz.rainey@fmctalent.com) 

Reference number: 9570