Are you an experienced marketer currently working in a B2B role? Our client is currently looking for a Content Marketing Manager to join their team in Florida and produce top quality marketing collateral. 

The company 

Our client delivers a variety of Environmental, Health and Safety services across the globe to help businesses overcome the various complexities of managing their EHS and risk data. In creating a safer and healthier workplace they provide a variety of services including blueprinting, seamless implementation, easy to understand solution training and unmatched service support. 

The role 

As a Content Marketing Manager, you’ll bring your creative ability to generate content that captures the company’s voice and showcases it across social media and online platforms. You’ll join a collaborative team of individuals with the focus of executing content campaigns that increase audience engagement, open new leads, and drive sales.

Other responsibilities include: 

• Developing a regular publishing schedule on blogs, social media posts and other content channels 

• Managing, assigning, and editing articles from a network of freelance writers, internal contributors, and other product experts 

• Building relationships with customers, partners, and stakeholders to develop thought leadership content 

• Driving innovation and introducing new ideas 

• Working on new content channels such as regular newsletters and podcasts 

• Planning and analysing current and future marketing campaigns with the Marketing team 

• Maintaining a detailed understanding of industry trends and competitor capabilities 

• Defining key messaging for events and product demonstrations 

The requirements 

You’ll have 3+ years’ experience developing content strategies in B2B SaaS, ideally in the EHS/ ESG space, as well as: 

• Experience managing writers and agencies 

• Demonstrable track record developing go-to-market strategies and content 

• Able to write and edit at a high level in support of creating a unique narrative 

• Excellent team-working skills with the ability to listen keenly, to both validate existing ideas and uncover new insights 

• Able to thrive in a fast-paced environment 

• Willing to experiment and evaluate creative design options 

• Strategic, detail-orientated, and analytical 

• Organised and able to confidently undertake multiple projects 

• Excellent communication and presentation skills 

• Strong computer literacy skills (including Microsoft Office suite) 

• Passionate about producing high-quality marketing collateral 

Important information 

Reference number: 11948 

FMC contact for this role: Persephone Kennedy (persephone.kennedy@fmctalent.com)